Case Study: Medical Device Manufacturer | Optimization of Product Information and Sales Promotion
The contract rate through sales agents has improved by 30%! The dissemination of product update information has become faster, and compliance response has improved!
This is a case study supporting the enhancement of web marketing and sales follow-up for a medical device manufacturer. Challenges: There was a lack of follow-up for existing customers, making it difficult to generate new projects. Product information was not appropriately displayed on the website, leading to a lack of inquiries. There was a shortage of content to increase customer purchasing motivation. Measures: LP creation: Created detailed pages for each product, emphasizing the benefits of implementation. CMS introduction: Ensured the ability to update in response to regulatory changes in medical devices. CRM utilization: Conducted nurturing based on past inquiry history. MA measures: Automated regular product information delivery using email marketing. Results: The number of inquiries doubled. The contract rate through sales agents improved by 30%. The dissemination of product update information became faster, and compliance response improved.
- Company：homula
- Price：Other
